We’ve been asked this on a few occasions and I sense some deep frustration in some of the emails.  I do have some sympathy, you log onto the site and see rows and rows of gorgeous watches but the one you want is sold. Whats occuring?

Well, bear with me, there are a few reasons for this.

- If we take our Rolex page as an example. What you see here represents around 5 years trading.  Much as we’d like to have 40 Rolexes in stock at any one time, we can barely keep more than a handful in stock simultaneously. This brings us on to the second reason,

- We often find that Rolex’s and Omegas in particular will sell extremely quickly , within days of being listed on the site.  This means that they inevitably spend more time as SOLD than for sale.

- The last reason is that listing watches previously sold significantly improves our presence around the internet search engines but also provides potential customers with a very clear idea of what budget they will need to acquire a similar watch.